If your business is need of a boost, think of all the marketing strategies you can apply to increase your brand efficiency and consistency in the market. If you are a small-business aiming to put your feet on the ground and reach out to the customers, promotional products are the best options for you. Studies have suggested that promotional products have been around the industry for long and used as a cost-efficient marketing strategy for years.
Straight from small businesses to large-sized corporations, promotional products for gifts and giveaways are marketers favorite. What better way could you promote your brand in a tradeshow by giving out promotional custom hats with your business logo and message to your customers. Studies have suggested that after T-shirts, customized caps are the most widely used promotional product in tradeshows and conventions.
The worst part, however, is that most of the promotional hats that businesses distribute to the clients and customers are stored in the shelf never to be worn again. For them, they have achieved their target to promote their business but failed to market miserably. Below are some effective guidelines that businesses should employ to increase value and brand-building while promoting their business.
Never Compromise on Quality
Quality matters the most, and this is something that businesses tend to forget when handing out promotional products to customers. If you are planning to advertise your brand to the audience, make sure you handout branded products that they can use on a daily basis. This is what your goal is and what you should always think of.
For less than a dollar or more, you can upgrade from a low-quality cotton cap to a heavy truckers cap, flat cap, or brush cotton cap. Purchase quality products and then customize it with your business name and message so that customers wear it regularly. That way, and only that way, you would be able to advertise your business to the customers.
Having said that, custom hats are one of the most sought out promotional items because they are practical and usable. This only becomes relevant when the construction and quality of the caps match with the purpose.
Find the “Wow Factor” in Your Brand & Use to Promote Your Business
Finding a wow factor in your brand may become a challenging task for many. If you are a beach-wear clothing company, then it’s easy. However, if you are in farming or IT business, then it gets a little harder. If your brand logo and name is plain, straightforward, and simple, tune it up a little, or use a catchy tagline or slogan instead.
When handing out custom hats to your prospects and customers, think of all these possible factors. Just because you are putting your business name and logo on promotional products, doesn’t mean it will be attractive. It is not the right thing to say that your concept is outdated; however, promotion is all about advertising your brand, and the more creative it is, the better it will be for your business.
Question yourself: Does your business logo and message ignite excitement? Would you wear your own embroidered caps if it wasn’t your brand or business?
Consider these specifications for caps before customizing it for the public.
- Multiple colors
- Recognizable after first peek
- Viewable from a distance, attention towards detail
- Is it different from the other conventional caps?
- How much space is needed for promotional content or tagline?
- Are your caps sales oriented? How can you make it better?
After a thorough observation and analysis of these basic points, ask yourself if the hats you are using to promote your business is customer efficient or not? You’ll get the answer.
Stay In Touch with Latest Designs
How can you promote your business if your custom hat is not up to the latest fashion trends? If you are still wearing an old-fashioned cap, ask your business manager or assistant to look into this matter. Some of the latest cap fashions are snap back caps, trucker caps, flat caps, and more that are used for promotion and branding.
You should always stay in line with the market trends, or you may be left behind. Remember, your goal is to make your customers wear your product consistently so that your promotional product becomes a walking billboard for your business.